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“Humans seem to like things fitting together well,” he says. “To do that, and be rewarded for it, is like crack.”
Puzzles defy age stereotypes. The hashtag #jigsawpuzzle has more than 252,000 posts on Instagram, with 20- and 30-somethings happily displaying their talent for assembling images of ramen, cake and gummies. Turning completed puzzles into wall art is a new trend. At Calendar Club, 1,000-piece puzzles are the biggest sellers, with Harry Potter a fan favourite.
“I believe that people are looking for alternatives to electronic and hard data and screens,” says Edgar, who has owned the company with his brother, Ken, and their wives, Marsha and Jennifer, since 1993. “I think there is a fatigue factor out there.”